Homerton Florist Privacy Policy

Introduction

This Privacy Policy describes how Homerton Florist collects, uses, safeguards, and processes personal information of customers placing orders from Homerton and the surrounding districts. Our commitment to privacy, transparency, and compliance with the General Data Protection Regulation (GDPR) is central to how we manage your information. This policy outlines the types of personal data we collect, the purposes for processing, retention periods, our use of processors, and your rights as a customer.

What Data We Collect

When you place an order with Homerton Florist, we collect and process various kinds of information, which may include:

Contact Information: Full name, delivery address, billing address, phone number, and other details necessary to fulfil the order.
Order Details: Purchase history, order preferences, delivery instructions, and information about recipients if different from the customer.
Payment Information: Payment method and transaction details (note: payment card details are only processed by our secure payment processors and are not stored by Homerton Florist).
Communication Records: Correspondence related to orders, enquiries, feedback, or complaints.
Technical Data: IP address, browser type, device information, and cookies (if using our website for order processing).

Lawful Basis for Processing

Homerton Florist only processes personal data where we have a lawful basis under GDPR. The following legal grounds apply to our data processing activities:

Contractual Necessity: Data processing is essential to fulfilling your purchase and delivering your order. Without your personal information, we could not process or deliver your flowers, communicate about the order, or process payment.
Legal Obligation: We may need to process and retain certain data to comply with tax, accounting, or other statutory requirements.
Legitimate Interests: We may use data for analytics, to improve our services, or communicate important service updates, providing these interests do not override your rights and interests.
Consent: If we require your consent for specific uses (such as marketing beyond service-related communications), we will always ask for and record your consent.

How We Use Your Data

Your data is used for the following purposes:

Processing and fulfilling your flower order, including delivery to the specified address.
Managing payments and refunds.
Responding to enquiries or resolving complaints.
Improving our products, services, and customer experience.
Carrying out administrative and legal obligations.
Sending important service notifications related to your order.

Data Retention

We only keep your personal data as long as necessary for the purposes for which it was collected, including legal, accounting, or reporting requirements. Typically:

Order Records: Retained for up to 7 years to comply with statutory tax and accounting obligations.
Marketing Preferences: Retained until you withdraw your consent or request deletion.
Technical Data: Retained as specified by our website cookie policy, for as long as is necessary for our legitimate interests and system security.

After the relevant retention period, your data will be securely deleted or anonymised.

Processors and Third-Party Recipients

We may use trusted third-party service providers (processors) to assist in providing our services, such as:

Payment Processors: Securely handle payment information for order transactions.
Delivery Partners: Only provided with necessary information for delivery purposes.
IT Service Providers: Support our digital infrastructure and data security.

All processors act on documented instructions from Homerton Florist, are bound by confidentiality agreements, and abide by GDPR data protection standards. We do not sell or share your personal data with third parties for their own marketing use.

International Data Transfers

We aim to store and process personal information within the United Kingdom or European Economic Area (EEA). If data is transferred outside these areas by any of our processors, we ensure adequate safeguards are in place as required by GDPR.

Your Rights Under GDPR

Customers of Homerton Florist have the following rights regarding their personal data:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of data when it is no longer needed or consent is withdrawn.
Right to Restrict Processing: Request limited handling of your data in certain circumstances.
Right to Data Portability: Obtain your personal data in a portable format where applicable.
Right to Object: Object to certain types of processing, such as direct marketing or data processed under legitimate interests.

To exercise your rights, you may contact us using the contact options provided when you placed your order or on our official documentation. We will process your requests in accordance with GDPR guidelines and aim to respond promptly.

Security Measures

We take data protection seriously and have implemented technical and organisational measures to keep your personal data secure. These measures include secure storage, access controls, encryption, and regular staff training. In the unlikely event of a data breach, we have procedures in place to mitigate risks and notify affected individuals and authorities as required by law.

Policy Updates

This privacy policy is reviewed and updated periodically to reflect changes in our practices or legal obligations. The latest version will always be made available upon request or through our usual communication channels. If significant changes are made, we will notify customers as appropriate.

Contact and Complaints

If you have questions about this Privacy Policy, your data, or wish to make a complaint, please use the contact details provided in your order references or on our official documents. You may also lodge a complaint with your local data protection authority if you have concerns about how your data is being handled.

This Privacy Policy applies to all customers ordering from Homerton Florist in Homerton and the surrounding districts. We value your trust and are committed to safeguarding your personal information with the highest standards of integrity and care.